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March 11, 2008
FOR IMMEDIATE RELEASE:
NEW LINE OF REUSABLE ECO-FRIENDLY BAGS EMERGE AS A SEX SYMBOL OF GLOBAL AWARENESS
Sophisticated Designs and Quality Finishes Turn the Every Day Bag into a Chic Accessory
ANNAPOLIS,
MD March 11, 2008 - - Working to reduce plastic bag proliferation,
social and eco-conscious entrepreneurs Alli Oliver and Stefanie
DiBenedetto have aligned their very diverse backgrounds in fashion,
marketing and manufacturing to design a reusable bag that's so trendy
and stylish you would never consider discarding it. Shagbag, LLC (http://www.shopshagbags.com)
offers a stylish solution and alternative for the eco-conscious woman,
teen and man who are looking for an easy transition into a greener
lifestyle.
Driven by local and global initiatives to
reduce paper and plastic waste, consumers worldwide have demonstrated
their desire to do their part by purchasing store brand grocery
totes. However, these so-called reusable bags tend to be awkward,
making them hard to carry, or stow for that matter, and because of this
people simply forget to bring them on their future shopping excursions.
In the fast growing eco-bag industry, the Shagbag advantage lies in its well thought out design and ease of use.
High
quality and attention to detail in the form of color, graphics,
embroidery, and other embellishments on a Shagbag are designed to
attract even the most discerning brand-conscious consumers. With a
Shagbag, they can show the world they support global clean up, while
using a fashionable brand that fits into their lifestyle and carries
status.
A Shagbag encourages reuse with its unique
lightweight fabric, which allows it to be crunched and or folded. It
can be stowed for easy accessibility in a pocket, purse, gym bag, or
it's very own matching pouch, which doubles as the bag's packaging to
conserve waste. The Shagbag's innovative fabric is machine washable,
weatherproof, tear-proof and gets softer with each use.
Shagbags are made of spun-bonded olefin, commonly known as Tyvek®,
making them crunchable, foldable, lightweight, and printable, as well
as easily recyclable. Tyvek® carries the number #2 recycling symbol,
meaning the bags can be recycled at any facility throughout the world
that recycles HDPE products.
Having a Shagbag
close at hand means reusability is more likely, easily saving the
average person over 500 plastic and paper bags a year. Starting at just
$14, consumers of all ages and genres can afford to buy many styles for
every application in life. From play dates to day trips, Shagbags
appeal to every demographic; males and females, young and old because
everyone carries something somewhere.
Shagbag, LLC (http://www.shopshagbags.com) created three divisions to meet the needs of retail, wholesale, and custom design clients. Their online store opens in mid April with a full-selection of bags available for purchase. You will also find Shagbags in stores nationwide and in Japan and Canada. Bulk pricing is available for wholesale and large custom orders.
About Shagbag, LLC:
The
company was formed in late 2007, when partners Alli Oliver and Stefanie
DiBenedetto made it their mission to refuse retailers bags. Not wanting
to compromise their style, they found themselves longing for a reusable
shopping bag as stylish as their outfits. Four weeks later, Shagbag was
born.
Media Contacts:
Alli Oliver
Tel. 301-461-8648
Stefanie DiBenedetto
Tel. 410-499-6090
Email: info@shopshagbags.com
# # #
FOR IMMEDIATE RELEASE:
Reusable Bag Designers Initiate Holiday Challenge with a Mission to Save 100,000 Paper and Plastic Bags from Maryland Landfills
The
Challenge's kickoff is set to coincide with the opening of Shagbag's
eco-chic showroom and gift studio during the Maryland Avenue Fall
Festival in downtown Annapolis, MD.
ANNAPOLIS, MD
September 9, 2008 - - Working to reduce plastic bag proliferation,
Shagbag, LLC owners and reusable bag designers Alli Oliver and Stefanie
DiBenedetto have initiated "The Refusabag Holiday Challenge" in hopes
of making an immediate and meaningful impact by saving at least 100,000
disposable bags from local landfills. Shagbag's new showroom and
studio, Shagbag & Co. will serve as the headquarters of the
Refusabag campaign with a scheduled kickoff date of September 28,
coinciding with the opening of the showroom.
The
mission of this challenge is to prevent as many plastic and paper bags
from hitting Maryland landfills by encouraging reusable bag use during
the busy holiday shopping season. The environmental effects are
quantifiable. The impact of just one person changing to reusable bags,
let alone an entire community over a three-month period is significant.
If just 2,000 of the 35,000 Annapolis residents alone, pledge to use a
reusable bag between October and December, saving an average of 50
disposable store bags each, 100,000 fewer bags will end up in a nearby
landfill. That's equal to 132 lbs. of gas, enough petroleum to drive
720 miles.
Supporters of the campaign will pledge at The Refusabag Holiday
Challenge Kickoff, scheduled for September 28th during the Maryland
Avenue Fall Festival, also the opening day of the Shagbag & Co.
showroom and studio. Afterwards, eco-minded community members can
pledge at participating stores and businesses, as well as online at the
official website of the campaign: www.refusabag.com where merchants
supporting in the challenge will be listed along with a weekly updated
count of pledges.
Businesses may take part in the campaign by offering discounts or other
incentives to consumers. The Annapolis Business Association purchased
2,000 custom Shagbags and merchant members will begin selling them this
weekend to promote downtown shopping, greener living, and discounts for
Shagbag toting shoppers. Some supporting stores are Diva, Bailey's,
Mary and Blanche, Candles Off Main, and Paradigm.
Shagbag aims to inspire locally and globally. "Everyone can take
simple, practical steps in their lives to conserve waste. This
challenge is about taking action together and making a real, measurable
difference in our community," says owner Stefanie DiBenedetto. "If
every community can embrace a challenge like this, millions of bags
will be kept out of landfills, oceans and our streets." The Shagbag duo
plans to gather support from cities across the country for a
nation-wide Refusabag Holiday Challenge in 2009.
The social and eco-conscious entrepreneurs are currently preparing for
the opening of Shagbag & Co., designed as a meeting place for
custom order clients, as well as a unique jewelry and handbag shop for
boutique-loving shoppers. The showroom and gift studio will be amongst
an eclectic group of merchants on the quaint Maryland Avenue in
historic downtown Annapolis.
In keeping with their eco-friendly ethics, Shagbag & Co. will run
on wind power, be painted with low-fume paint, as well as utilize
recycled fixtures and props. The showroom will hold private and public
events, such as Cupcake Fridays and Etiquette Classes for girls 11-14
years old. Car-free shopping discounts will be available to all
shoppers biking, walking, driving by scooter, using the bus or
otherwise arriving without a car or truck. Shoppers are encouraged to
bring their own bag; Shagbag & Co. will not offer their patrons
plastic and paper bags for purchases.
Shagbag, LLC debuted on the eco-fashion set in February of this year.
In efforts to reduce waste, the partners aligned their very diverse
backgrounds in fashion, marketing and manufacturing to design a
portable reusable bag that s so stylish you would never consider
discarding it. Every Shagbag comes in its own matching portable pouch,
which doubles as the bag's packaging to save waste.
Having a Shagbag close at hand means reusability is more likely, easily
saving the average person over 500 plastic and paper bags a year.
Starting at $22, consumers of all ages and genres can afford to buy
many styles for every application in life. Shagbag's target audience is
women of all ages looking to make "green changes" in their daily
routine, while maintaining their stylish look.
Shagbags are available nationwide and online on the Shagbag website.
About Shagbag, LLC:
The company was formed in late 2007, when partners Alli Oliver and
Stefanie DiBenedetto made it their mission to refuse retailers bags.
Not wanting to compromise their style, they found themselves longing
for a reusable shopping bag as stylish as their outfits, yet easily
portable so as not to forget. Four weeks later, Shagbag was born.
Media Contacts:
Alli Oliver
Tel. 301-461-8648
Stefanie DiBenedetto
Tel. 410-499-6090
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